Do you profile your customers, clients and citizens with data from your applications?
"Profiling" means any form of automated processing of personal data, intended to analyse or predict the personality or certain personal aspects relating to a natural person, in particular the analysis and prediction of the person's health, economic situation, performance at work, personal preferences or interests, reliability or behaviour, location or movements.
The paper supports that the scope of Article 20 covering processing of personal data for the purpose of profiling or measures based on profiling, and that there should be greater transparency and control for data subjects of profiling and subsequent measures based upon the profile generated, and thus acknowledges the this creates more responsibility and accountability for data controllers.
However, the paper suggests profiling and measures should only be subject to additional control if they significantly affect the interests, rights or freedoms of the data subject.
Posted on: 07 June 2013 at 19:03 hrs