Updated and Improved Guidance on Use of Cookies, Etc.

The UK's data protection agency Information Commissioner's Office (ICO) has updated the previous guidance on the use of cookies and similar tracking technologies, under the revised Privacy and Electronic Communications Regulations which came into force on 26th May this year.

In a press release today, organisations were warned they are not doing enough during the lead-in period to formal enforcement.

The updated Guidance on the Rules on use of Cookies and Similar Technologies provides concrete advice and practical guidance on the legal requirements, their interpretation and what are considered acceptable practices. The guidance was issued as a result of a review of progress to date which shows a lack of knowledge and action from web site owners. Of most concern are likely to be persistent cookies, cookies issued by third parties, cookies issued immediately a user visits a web site, are used for any sort of profiling or which span multiple website hostnames or multiple domains.

If you have any analytics, advertising, tracking or content provision by third party web sites, beware — you may just find the terms and conditions of service state you are responsible for obtaining and managing consent.

If you are a web site owner, take note and act now, if you have not already done so. From May 2012, the ICO will be accepting complaints from users, and will then contact web site owners to ask them to respond to the complaint and explain what steps they have taken to comply with the regulations. Therefore, document what you are doing and the decisions taken.