05 February 2010

Web Site Mis-Pricing

This weekend I'm going to a fancy dress party with a theme of film actors and characters, and was looking for Toy Story Buzz Lightyear gear.

Partial screen capture from a price aggregation website showing a Buzz Lightyear toy priced at £999999.00

One price comparison website listed a Buzz Lightyear toy at £999999.00 which seems rather high. It was either made from something very valuable, or an error.

How do you validate pricing information being added and also when displayed? Who/what can alter pricing, discounts, additional charges, tax rates, etc on your e-commerce web site? What approval processes are in place? Who is accountable? All data should be checked for reasonableness, type, format, characters, length, encoding, etc. Reporting/alerting on changes might also help detect this type of issue.

And, make sure your terms state what happens if a price is "incorrect" and exactly when a contract is formed.

Posted on: 05 February 2010 at 08:42 hrs

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Great post - A client I once worked with employed a new member of staff and worryingly left them to upload a new range of products to the there ecommerce website. The new member of staff upload all the photos and wrote lovely descriptions but left the prices at £0.00 as the site owner was out of the office for two days and had not left a price guide. 300 products all showing £0.00 for 48 hours.
1 Added by neil gunn Posted on 05 February 2010 at 09:27 hrs
Thanks Neil. You've got to smile, or you'd cry.
2 Added by Clerkendweller Posted on 05 February 2010 at 10:06 hrs
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