11 August 2009

The Good and the Bad of URL Shorteners

An article on eConsultancy.com discussing the demise of the tr.im URL shortening service mentioned some information security concerns:

...it's impossible to know where they are linking and they can contribute to the spread of malware. But their ease of use keeps growing their popularity. And the companies keep track of all of the information that is shared through shortening, which will be very valuable soon.

There are good discussions concerning URL shorteners on Joshua Schachter's blog, the Mashable social media guide and the Security Retentive corporate information security blog. These will be a little technical for many people but essentially, apart from the privacy aspect of collecting data, other things might be worth worrying about more (you need to check this!). If you can, create your own aliasing/redirecting system on your own domain. But make sure it can only be used to redirect to a limited number of your own website's URLs.

Interestingly, tr.im is another example where organisations may have been using a service for which they had no contract, service level agreement or rights when the service was withdrawn. Be careful what you reply upon.

Posted on: 11 August 2009 at 18:30 hrs

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If you want a URL shortener that solves the trust problem and the malware problem, try http://z-9.us/. Instead of re-directing you to the target page, or trapping you in a frame, this URL shortener always lands you on a page at z-9.us, which simply shows you the complete, long URL, where you can then click it, if you want to. In other words, you get to look at the long URL before you leap there.
1 Added by Jamie Posted on 01 October 2009 at 04:00 hrs
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